If you want to turn visitors to your website into loyal fans, build a list faster and populate it with people who are eager to do business with you, start the relationship with a great About Us page.
Perhaps your website is getting traffic, but not making sales. If that’s the case, then there is a GAP between your visitor and your offer. That gap may be your About Us page. You must have a great About Page to begin the trust building process that lays the foundation for future sales.
About the Formula
The “Great About Us Page Formula” is a template and step-by-step instructions designed to help you create an introduction to your company and offer. I’ve included examples to start your creative thought processes and to help you get past the “blank page syndrome”. The About Page you create will immediately set the tone for a great relationship with your visitor.
As you read through the “Great About Us Page Formula” and review the examples, the fog will clear and you’ll immediately think of exactly what you need to put on your own About page. One caution: if you get a lot of ideas to put on your About Page, don’t make your page too long. Keep it brief and use your best stuff.
About the Author
I’m a freelance ghostwriter and I write content for websites. That includes the About Us page. I wanted to develop a formula so I could develop great About Pages for my clients and do it quickly and efficiently. I spent hours poring over websites and studying examples written by the best copywriters and marketers. I even listened to some great reviews of About Pages. The outcome of that research is the “Great About Us Page Formula” and you can only get it here.
Of course, this formula isn’t for everyone. The formula requires your input. If you don’t want to put a bit of yourself into the formula there isn’t any magic. I know that you may opt to skip writing a great About page. However, if you understand the power of list building, if you really understand that your website is your online lead generating machine, then take the next 3 minutes to download the “Great About Us Page Formula” template and examples. Give it a shot.
Don’t forget this. And this is really powerful. Your About Us page is a re-usable resource. Once you get your first About Us page completed you can use it over and over with other websites or for Facebook, Twitter or LinkedIn profiles. Just tweak it a bit for each purpose. Easy Peasy!
You get your “Great About Us Page Formula” just by filling in the form you find on this page. All you need to do is enter your first name, an email address you actually use and click the “Instant Access!” button. The next step is to check your email for the confirmation page. Be sure to click the link in that email to confirm your subscription. You will immediately be directed to the download page. Do this now before you forget.
Here’s what one of my client’s had to say about his About page I wrote for him using the Formula:
Kate is a dream to work with! I really enjoyed speaking to her and she really nailed the about page for my company. It was exactly what I was wanting to say but didn’t have the time and energy to put together. She really listens to what you are discussing and asks the right questions and offers the right suggestions. I tried other companies and the work that came back clearly showed that the writers were outsourced which was a real disappointment after waiting for a few weeks to move this forward and complete what I needed. I had to scrap everything and start my search over. Then I landed on Kate. She really is amazing and I look forward to working with her on articles and product descriptions.
Thanks Kate! You rule…
Darrin Chance
Native Archery
You can see Darrin’s page here:
http://www.nativearchery.com/aboutus.asp
Isn’t that awesome? Thanks Darrin!
Here are some other examples of About Us pages I wrote for my client. Some of my clients use contact pages instead of opt-in forms.:
http://www.sydneyharbourcorporatecruises.com.au/about-us/
http://www.jinglemakers.com.au/
http://www.virtualadminangel.com.au/about/
http://www.styledevelopments.com.au/about-us/
http://www.sachr.com.au/about/
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Whatever you do, don’t leave this page without before you sign up to download the “Great About Us Page Formula” template and examples. You risk losing this page and have to do the About page without benefit of the Formula.
I am Kate Rieger. I have a technical background and spent 20 plus years in the technology field performing multiple roles as a help desk support person, programmer and finally as a technology consultant. I spent a lot of time interfacing with clients in a sales capacity and as the techno support geek. I also did a LOT of writing. Now, I write web content and copy (including the About Page) for clients all over the world. That’s how the “Great About Us Page Formula” template and examples came about.
Thanks for stopping by and reading my About Page. You made it to the end! That is a true compliment. Thank you.