Are you struggling trying to come up the About Us Page for your website?
First, let me congratulate you on taking the initiative to create this page. One of the most overlooked opportunities for making a connection with visitors is having a great About Us Page. If you operate a brick-and-mortar business you are accustomed to shaking hands and greeting customers when they walk through your door. However, building rapport and trust online is virtual, not physical. Your About Page is your website meet-and-greeter.
Perhaps you are developing a website to extend your offline business to the Web. Your About Us Page is one of two pages on your website that visitors are most likely to read. The other page is your Home Page.
How to Write a Great About Us Page
What to put on your About Page?
That is the question answered by the “Great About Us Page Formula”.
What have you done so far creating about us content? Well, you probably looked at other websites and noticed that many didn’t even offer an About Page, or were unbelievably brief and shallow, or kind of a stale rendition of the history of the company.
Instead of following the lead of those sad sites, take a few minutes to develop a Great About Us Page, About Page, or About Me page.
Get the Formula!
About Us Page Connections
Here is another formula:
Connections = Conversions
The formula above is the formula for creating a list of fans. The “Great About Us Page Formula” shows you how to create a connection with your visitor so they trust you with their email address. That’s list building with trust! Now you have a connection upon which you grow your relationship.
Your About Page is the opportunity to make a solid connection with your visitor. You don’t want to have them drift off to another site because you didn’t have a great About Us Page do you? Of course not. You also want to avoid losing them because you didn’t make a connection. Success in online marketing is far more dependent on trust than is offline marketing. Online, people are wary of the invisible merchant.
The first way to make a connection online is through the About Us Page. Take this opportunity to work through this simple template. The template breaks down your About Page into small easy-to-do sections. I provide About Us page ideas and examples. You can easily complete the template in a single session. This template takes the struggle out of completing the About Us page.
This About Us Page template is yours FREE simply by entering your email in the box found all over this page.
This formula is a template with instructions for completing the sections. I walk you through each section and provide examples. This makes creating an About Us Page really simple and you can reuse it for other websites or even in other social media profiles like LinkedIn, Facebook and Twitter.
Get Connected!
Your ”Great About Us Page Formula” Guide, Kate Rieger